If one is interested in expanding one’s business it makes sense to look at going beyond the borders of one’s own country. An increasingly popular market to look into is emerging and surprisingly so. Quite interestingly, Latin American countries are becoming seen as the next big thing. If you think about it carefully it makes a lot of sense. With Brazil hosting everything from the FIFA World Cup Soccer to the Olympics to the biggest meeting about sustainable development in the world, a market that was once seen as last on people’s list is suddenly becoming a lot more important. If one takes into consideration the fact that a lot of the more conventional markets have either been flooded or still suffering and recovering as a result of the global economic downturn, the allure of these markets is even more obvious.
Brazil is not the only economy in Latin America that is beginning to benefit and become an area of interest. Argentina has also seen a growing amount of international interest thanks to the relative stability of its economy in recent years. One of the most important things one has to do before investing in a new country if you want to expand your business is to make that your intellectual property is protected. Here, we take a look at what this means for you in Latin America and more specifically, Argentina.
Intellectual property is anything that you create from your mind. It can be in the form of an invention (like the telephone), art (like novels, songs and artworks), scientific advancements (in medicine and the like), it can be something like the recipe for Coca-Cola and it can also be a company logo, slogan, or brand which is what sets your business apart from the rest. Irrespective of which category you fall into, it is important to protect your intellectual property no matter where you are or what you are doing. Whether this means protecting your intellectual property in your home country or taking it further and doing so in a country you do not originate from, you deserve to be rewarded for all of your hard work.
If you are a business man or businesswoman, the chances are that you will most likely be dealing with trademarks and patent filings in most latin amerian countries. Here, it is beyond critical that you protect your intellectual property. If you do not, you run the risk of ruining your hard earned good reputation. While this might be okay for one small, unconncected part of the world, unfortunately no one is isolated anymore. With the advent of the internet what happens in one part of the world can, and does get heard about extremely quickly in another part of the world thousands of miles away. In order to protect your intellectual property in Latin America make sure you have the best patent agent you can afford. Ideally, this should be someone who is familiar with the laws of your country as well as the country you are interested in. This individual should also have a solid network of colleagues and peers in the Latin American country you want to invest in.
The company or individual should furthermore, be fluent in both English and the language of the country you are about to invest and file for intellectual property protection rights in. This is important because at some point you will need to have patent documents translated. While you will probably need to have a professional do the translation for you, it is also important to have someone who can check the document and do negotiations on your behalf. You do not want anything to go wrong.
So, you have decided to go against investing in Brazil first and jump straight into the rich beauty of Argentina. This, however, means that you will be looking for a patent agent in buenos aires who speaks english. You need someone who speaks your language as well because otherwise you will not be able to communicate or get anything done. If you are looking for a reliable patent agent in Buenos Aires who speaks English and has a good reputation your best bet is to start by contacting the AIPPI which is the ruling body with regards to intellectual property protection in Latin America (and thus Argentina). They have an English version of their website and you can either phone or email them for a recommendation. This really is the safest way to go in a country you are unfamiliar with.
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